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Students Rebuild is an annual global challenge that donates money to important causes for every piece of art submitted by a young person. For the 2023 Extraordinary Earth Project, I guided the visual identity and branding to feel friendly, kind, and approachable for classrooms. The result was a visual system that relied on colors and textures that echoed construction paper commonly found in primary classrooms. We brought in playful hand-drawn and hand-cut elements to make the campaign a natural fit for students of all ages. Working with designers and illustrators, I guided the development of toolkits, posters, and social media assets that invited young people to learn about the environment and create art.


STUDENTS REBUILD:

EXTRAORDINARY EARTH PROJECT CAMPAIGN

2024

I directed and executed a robust creator campaign promoting the challenge. I identified and contracted parents, librarians, and teachers to make videos showing themselves or their classes doing the project step-by-step with a call to action at the end. Creators spoke about the impact of the challenge and what it meant to their young participants to have their art make a tangible difference in the world.

For this global student challenge, I guided the visual identity and branding to feel friendly, kind, and approachable for classrooms. The result was a visual system that relied on colors and textures that echoed the construction paper commonly found in primary classrooms. We created a cohesive system with a bright palette and playful hand-drawn elements to make the campaign easy for students of all ages to connect with. Working with designers and illustrators, I guided the development of toolkits, posters, and social media assets that invited young people to learn about the environment and create art.


STUDENTS REBUILD:

EXTRAORDINARY EARTH PROJECT CAMPAIGN

2024

I directed and executed a robust creator campaign promoting the challenge. I identified and contracted parents, librarians, and teachers to make videos showing themselves or their classes doing the project step-by-step with a call to action at the end. Creators spoke about the impact of the challenge and what it meant to their young participants to have their art make a tangible difference in the world.

I directed and executed a robust creator campaign promoting the challenge. I identified and contracted parents, librarians, and teachers to make videos showing themselves or their classes doing the project step-by-step with a call to action at the end. Creators spoke about the impact of the challenge and what it meant to their young participants to have their art make a tangible difference in the world.

For this global student challenge, I guided the visual identity and branding to feel friendly, kind, and approachable for classrooms. The result was a visual system that relied on colors and textures that echoed the construction paper commonly found in primary classrooms. We created a cohesive system with a bright palette and playful hand-drawn elements to make the campaign easy for students of all ages to connect with. Working with designers and illustrators, I guided the development of toolkits, posters, and social media assets that invited young people to learn about the environment and create art.


STUDENTS REBUILD:

EXTRAORDINARY EARTH PROJECT CAMPAIGN

2024