• contact me at sarodeanu99@gmail.com contact me at sarodeanu99@gmail.com contact me at sarodeanu99@gmail.com

  • contact me at sarodeanu99@gmail.com contact me at sarodeanu99@gmail.com contact me at sarodeanu99@gmail.com

  • contact me at sarodeanu99@gmail.com contact me at sarodeanu99@gmail.com contact me at sarodeanu99@gmail.com

UNDO is the largest campaign of the California Tobacco Prevention Program, and has impacted the lives of thousands of Californians. I led the ideation and creation of UNDO social media posts from to April 2024 to April 2025 in collaboration with the CTPP's marketing and legal teams. My primary goals in this role were to introduce a stream of social content that regular Californians can engage with, including quizzes, carousels, and storytelling.

CALIFORNIA TOBACCO PREVENTION PROGRAM:

UNDO CAMPAIGN

2024

For this shoot, my goal to show the coastline not just as a postcard view of a far-away place, but as a lived-in landscape. I casted models across different ages and identities, and directed props and wardrobe to keep the scenes grounded and believable — like picnic blankets, books, windbreakers — the kinds of details one would really see on the coast. Working with the photographer, I coordinated sweeping shots of Half Moon Bay and Pillar Point with more intimate, everyday moments like kids exploring tidepools and friends having a picnic. The final imagery highlighted POST’s mission to protect open spaces not as distant wilderness, but as places meant for everyone to use and enjoy.

UNDO is the largest campaign of the California Tobacco Prevention Program, and has impacted the lives of thousands of Californians. I led the ideation and creation of UNDO social media posts from to April 2024 to April 2025 in collaboration with the CTPP's marketing and legal teams. My primary goals in this role were to introduce a stream of social content that regular Californians can engage with, including quizzes, carousels, and storytelling.

PENINSULA OPEN SPACE TRUST:

HALF MOON BAY PHOTOSHOOT

2024

CALIFORNIA TOBACCO PREVENTION PROGRAM:

UNDO CAMPAIGN

2024

UNDO is the largest campaign of the California Tobacco Prevention Program, and has impacted the lives of thousands of Californians. I led the ideation and creation of UNDO social media posts from to April 2024 to April 2025 in collaboration with the CTPP's marketing and legal teams. My primary goals in this role were to introduce a stream of social content that regular Californians can engage with, including quizzes, carousels, and storytelling.

CALIFORNIA TOBACCO PREVENTION PROGRAM:

UNDO CAMPAIGN

2024

UNDO is the largest campaign of the California Tobacco Prevention Program, and has impacted the lives of thousands of Californians. I led the ideation and creation of UNDO social media posts from to April 2024 to April 2025 in collaboration with the CTPP's marketing and legal teams. My primary goals in this role were to introduce a stream of social content that regular Californians can engage with, including quizzes, carousels, and storytelling.

CALIFORNIA TOBACCO PREVENTION PROGRAM:

UNDO CAMPAIGN

2024

PENINSULA OPEN SPACE TRUST:

HALF MOON BAY PHOTOSHOOT